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← Artikle's Journal of Business & Management Studies editorial board

About

Dr. Pooja Shukla is an Assistant Professor, Postdoctoral Fellow, and Marketing Management PhD who blends interactive pedagogy with transformative research. She holds an Advanced Certificate in Brand Communication Management from MICA Ahmedabad and is a certified POSH Trainer specializing in Corporate Communications, Digital Marketing, and leadership facilitation. Driven by a quest for ethics, spirituality, and meaningful living, she empowers students toward self-leadership. [
Her research integrates consumer behavior, advertising ethics (focusing on women and children), and agricultural marketing dynamics tailored to the socio-economic landscape of Madhya Pradesh (MP). By rigorously analyzing local purchasing decisions, digital marketing shifts, and rural market structures, she investigates sustainable value chains. Her work aims to build equitable food systems, empower MP’s farmers, and provide data-driven insights for public policy to enhance regional livelihoods and optimize consumer welfare globally.

Editorial roles

Cover of Artikle's Journal of Business & Management Studies
Artikle's Journal of Business & Management Studies
Associate Editor

Education

  • Doctorate
    Barkatullah Vishwavidyalaya - Management
    2015
  • PDF
    ICSSR, New Delhi - Social Siences
  • MBA
    Guru Ghasidas Vishwavidyalaya - Marketing and HR
    2000

Academic positions

  • Assistant Professor
    Amity Global Business School, Indore
    January 2026-Present
  • Assistant Professor
    Prestige Institute of Management and Research, Indore
    July 2022-March, 2025
  • Assistant Professor
    MIT World Peace University, Pune (Maharshtra)
    June 2015-February, 2017

Selected publications

  • Strategic Human Resource Management and Organizational Transformation in Emerging Economies: Insights from a PRISMA-Based Systematic Review
    Advances in Consumer Research
    2026
  • A Study on Business Analytics, Innovation and Firm Performance
    Rivista Italiana di Filosofia Analitica Junior, ISSN: 2037-4445
    2023
  • Agricultural Market Infrastructure in Madhya Pradesh: Status and Potential
    European Economic Letters (EEL)
    2023
  • Market Information among Farmers in Madhya Pradesh
    Arthavati: An International Journal
    2022
  • An Assessment of Agriculture Produce Marketing Committees (APMC) Regulations in Madhya Pradesh
    Devi Ahilya University Journal of Humanities and Social Sciences
    2022

Awards, projects and service

  • NEP 2020 Orientation & Sensitisation Programme under Malaviya Mission Teacher Training Programme (MMTTP)
    UGC-Malaviya Mission Teacher Training Centre, National Institute of Educational Planning and Administration, New Delhi
    2025
  • Advanced Certificate in Brand Communication Management
    MICA- Ahmedabad and Upgrad
    2024
  • Certified Trainers' Program on POSH
    Indian Society for Training and Development
    2024
  • The Strategy of Content Marketing
    University of California, Davis
    2024
  • Prompt Engineering for Educators
    EICTA Consortium
    2026
  • Supply Chain Management
    SP Jain, Mumbai
    2018
  • An Introduction to Consumer Neuroscience & Neuromarketing
    Copenhagen Business School
    2024