Dr. Kanchan Thakur is an Assistant Professor at MATS University, Raipur, India, with a Ph.D. in Management and UGC-NET qualification. Her research interests encompass Entrepreneurship, Digital Marketing, Artificial Intelligence, Consumer Behavior, Innovation, and Sustainable Business. She has authored several books, published extensively in national and international journals, including Scopus-indexed publications, and actively contributes to the scholarly community as a reviewer, researcher, and editor. Her academic work is driven by a commitment to research excellence, interdisciplinary collaboration, and the advancement of management education.