Dr. Kajal Sharma is an accomplished Assistant Professor in the Department of Management at Budha Group of Institutions, Karnal, Haryana, with expertise in Marketing and Consumer Behaviour. Her scholarly work focuses on online shopping trends, digital transformation, and sustainable consumer behaviour, with publications in Scopus-indexed, ABDC-C, and UGC Care journals. She has three years of research experience and one year of teaching experience, and has contributed actively to academic conferences, curriculum development, student mentoring, and research supervision.With substantial experience in teaching, research, and academic coordination, she has also served on organizing and editorial committees for national conferences.